I just got back from Germany, where I spoke to the European subsidiary of a large U.S. manufacturing company. The audience was composed of both individual contributors and managing directors, and although the speech was well received, it was clear that the managing directors were a bit disappointed: they wanted me to talk more about big-picture strategic issues, rather than on the mundane details of keeping their desks clean, or dealing with emails, or managing meetings.

I could understand their feelings -- they figured that the banality of keeping their desks clean and their inboxes empty had little or nothing to do with the challenges they face on a daily basis. (How do we winnow down the 153 product initiatives we're considering? How do we raise revenue per employee? Should we exit a market we've been in for 15 years but that has diminishing profit potential?)
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